HubSpot vs Salesforce
The biggest decision in CRM. One is the SMB-friendly all-in-one, the other the enterprise standard. We weighed both honestly.
Affiliate disclosure: we may earn a commission from links on this page. Verdicts are based on hands-on testing and are never for sale.
Our verdict
HubSpot wins for SMBs and marketing-led teams that value ease and an all-in-one. Salesforce wins for larger sales orgs needing deep customization, if you can resource the setup.
HubSpot
4.4SMBs that want marketing + sales + CRM in one ecosystem.
The best on-ramp in CRM, start free, grow into marketing and sales hubs. Watch the bill: it scales smoothly but gets expensive at the top.
From Free / $20/seat/mo
Salesforce
4.1Larger sales orgs needing deep customization and reporting.
The enterprise standard, endlessly customizable and powerful. For small teams it's overkill, and you'll likely need a consultant to set it up right.
From $25/user/mo
| Feature | HubSpot | Salesforce |
|---|---|---|
| free Tier | ✓ | - |
| ai Features | ✓ | Einstein |
| integrations | ✓ | ✓ |
| api Access | ✓ | ✓ |
| mobile App | ✓ | ✓ |
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